This one is a small bit personal. It steps outside of the world of food producers and distribution and revisits the vegetarian ethos and how that is communicated into a wider audience.
A good friend of mine in Kilkenny – Tomm Moore of Cartoon Saloon (known best for his Oscar nominated Story of Kells) is working with Paul Young and Greg Singer (Dreamworks) to KickStart a new animated series promoting plant based diets – Vegtoons.
You can see more underneath and join in here.
UPDATE 31/8/12 – Initial $16k target reached with 1 day to go 🙂