While at an event in Dublin during the week I was handed a couple of packets of these to try – cheers Mr Mulley.
This (for me) is a superb brand approach that works really well. Based in Sandyford and trading as Spudmuckers (you would wouldn’t you) they have borrowed from the approach that is most associated with Innocent. This combines great food with humour and a slight irreverence. Their website is here, its Flash based but actually makes relevant use of that.
Opening the outer layer you see a cardboard inner:
Think of a takeaway box. Within that are the batch cooked crisps:
Yep – they taste as good as they look and were enjoyed by all in the household.
A lingering doubt cropped up for me as I worked through those layers of packaging – wasn’t this just wasteful and an example of kopping out to some fancy design concept?
Not according to their website which says: “our carbon footprint is tiny due to the space efficiency of our innovative and recyclable packaging”. I am not a carbon footprint expert so over to someone who is. Not entirely sure of my ground on this but still have residual concerns.
Apart from that congrats on the product and brand guys and girls. Follow them on twitter, no Facebook presence that I can see.