What they do
They have created a food brand which starts from the point that food is fundamental to life – and whole, healthy, delicious food can make life better for people all over the world.
Where they do it
They started in France and in 2010 expanded into the US with a separate entity and a funding round there.
Who are they
Tristan Lecomte in France, Mathieu Senard and Edouard Rollet in the United States and Ilse Keijzer in Australia.
The ethical bit?
They work directly with the producers who grow and process their products. Fairtrade, carbon neutral and organic. Check out this product information page which gives a great view of how they communicate comprehensive information on each product.
Couple of great images from their site give an overview of their ethos
It is so difficult to do what they have done and are doing – running a business is a compromised activity at the best of times without the apparent constraints imposed by deliberately not following the standard commercial arrangements.
Having been a consumer of organic and fairly traded products for over 25 years it is a joy to see high quality products which hold their own in terms of taste and presentation – a million miles away from the badly presented and barely edible products of years ago 🙂
I have never seen these products on my travels but will keep my eyes open for them from now on.
Links to more