The revitalisation of this sector has been fascinating me for the last number of years and when my close friends Rod and Julie Calder Potts set up their own organic distillery a couple of years ago I started learning a lot more about distilling, whiskey and the challenges around labelling and marketing.
Join us for 2 hours of passion, story telling and tastings as we chat with
– Jenn Nickerson – Chief Dogsbody, Tipperary Distillery
– Ned Gahan – Head Distiller, Waterford Distillery
– John O’Connell – Head Distiller, West Cork Distillers
and special guest Bill Linnane, freelance journalist with a very particular grá for whiskey.
We will absolutely talk about whiskey labelling, the provenance of brands and the terroir of barley. We will actively explore the various routes open to a new Irish Whiskey Brand and the importance of absolute clarity in how a new brand is positioned in the eyes of consumers.
Hosted as always by Highbank Organic Orchard who are distillers of distinction in their own right and a tour of the orchard and distillery is included with your ticket.
This will take place at 17.30.
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See you on the 29th September 🙂
Keith and Julie