This one day event on 10th May is for food producers who need a new brand or packaging or want to refresh an existing one. You will learn about how to achieve the following:
(1) Write a strong brief
The starting point of great design is for you to be clear on what you want from it. The final hour of the day will see you will leave with a branding or packaging design briefing template (from Bord Bia) which the designers will guide you through filling out.
(2) Pick the right designer
Understand more about the various options you have when you try to select your designer.
(3) Manage the process
Designers need love. They also need managing – pick up tips on how to be an active partner in the process.
Why is all of the above important? Sarah Maguire from Brand Union on their work on Paddy O’Granola
“The rebrand has been hugely successful for Paddy. By sharing his new brand look and feel as part of his entry into a media competition, he won €150,000 worth of outdoor advertising space, has had a 100% lift in sales since June 2012, and increased nationwide listings of the brand.”