Food Festivals coming up – April and June

These festivals are a great place to meet the producers of artisan and local food products in one place – and also (as a foodie) to mix as an equal with food producers and food businesses.

Waterford Festival of Food – 14th to 17th April, Dungarvan

Part of the festival (check out their site for all the details) is Irelands second foodcamp – a talk of talks and workshops given by food producers, food bloggers, chefs and whoever else wants to share their ideas, passions and lessons learned. Its free and contains a 1.5 hour community picnic lunch. Check it out here foodcamp2 link.

Totally Tipperary – 25th and 26th June, Cloughjordan


So new it does not have a website yet. This post from Pat Whelan (of James Whelan Butchers, a client of mine) outlines their approach. For the first time in Ireland they are bringing in a concept pioneered in France, from Pat’s post:

“Seomra Blog Bia which is based on the Salon de Blog format, a food blogger event hosted annually in Paris. Seomra Blog Bia will be the first event of it’s kind in Ireland and will give amateur and celebrity food bloggers alike, the opportunity to demonstrate their favourite dishes, utilizing the best of local Irish food. These cooking demonstrations will be photographed, videoed, blogged and tweeted about in realtime on the day, sharing the event with a global audience through the web.”

I am really looking forward to both!

Keith

 

Artisan and local food packaging examples No.7

Couple of nice “Before and After” examples here from dieline

Freedom by Yello Brands

became

From the designers: “The identity is a daisy chain illustration of their process and the care they take in growing and handling ingredients to delivering great quality with the benefits of eating and feeling better.”

A great example of a product which in its previous version you would classify as a medicine – don’t purchase unless you have to – moving to a cheerful and desirable product catering for a specific consumer niche.

via Dieline

Camino by Karacters, illustrations by Chris Haughton

From the designers: “the brand idea “a joyful food revolution” captures Camino’s belief that through the joy of eating great tasting food made from quality ingredients, people will be encouraged to think differently about their food – where it came from, who made it and what’s in it.”

This idea of celebration and joyfulness comes up a lot in my work with artisan brands – connecting people with the food they eat in a way which compromises neither taste nor the process which produces the brand.

via dieline

Keith