What they do
Sustainable, socially responsible fast food.
Where they do it
LA is the location of their first branch. Top marks if you guessed that 🙂
Who are they
The polar opposite of hippies. Mike Roberts and Sidwell are an ex McDonald’s COO and an investment banker who sat down one day and decided to build an ethical fast food business which would scale.
The management team is chokka full of management capability and VP’s. If anyone can scale this crew can.
The ethical bit?
On the suppliers side this is from their website:
- Look to serve organic foods whenever commercially viable
- Monitor how quickly product arrives at LYFE Kitchen to guarantee freshness and flavor
- Maintain that all meats must be antibiotic and hormone free
- Ensure that all meats and chicken are Global Animal Partnership approved
My thoughts
It is always hard to compare a business like this with Rapunzel for example. The latter is clearly driven by personal ethics whereas Lyfe could be a positioning exercise chasing a market opportunity. However this Wired article does point to ethical leanings during Mike Roberts time in McDonalds so maybe.
One way or another if there have to be fast food chains then this one is nicely positioned to make the supply chain a lot more ethical than the norm.
Links to more
https://twitter.com/LYFEKitchen
https://www.facebook.com/LYFEKitchen
http://www.wired.com/business/2012/07/ff_lyfekitchens/all/
/ keith
biabeag (small food) 