These have been kicking around my inbox for a month or so now.
They don’t aggregate products and pass fulfilment back to producers. And they have a lovely definition of their core focus:
“Included in the “indie food” category are artisan, small batch, handmade, organic, gluten-free and other packaged specialty foods that are “made by people not corporations, and typically involve a recipe,”
I am liking that a lot. Funding in place, great design and strong core. Picked up via a piece in the Wall Street Journal.
Hope they succeed 🙂
An Open Letter to the Organic Movement in Ireland
Ollie Moore is someone I like a lot. A journalist and musician he juggles a lot of pies. And hats. At his core is organics and the importance of a healthy sector in Ireland. His post is about stagnancy and what can be done to overcome that.
Much more debate needed around this tbh.
What they do
Sustainable, socially responsible fast food.
Where they do it
LA is the location of their first branch. Top marks if you guessed that 🙂
Who are they
The polar opposite of hippies. Mike Roberts and Sidwell are an ex McDonald’s COO and an investment banker who sat down one day and decided to build an ethical fast food business which would scale.
The management team is chokka full of management capability and VP’s. If anyone can scale this crew can.
The ethical bit?
On the suppliers side this is from their website:
- Look to serve organic foods whenever commercially viable
- Monitor how quickly product arrives at LYFE Kitchen to guarantee freshness and flavor
- Maintain that all meats must be antibiotic and hormone free
- Ensure that all meats and chicken are Global Animal Partnership approved
It is always hard to compare a business like this with Rapunzel for example. The latter is clearly driven by personal ethics whereas Lyfe could be a positioning exercise chasing a market opportunity. However this Wired article does point to ethical leanings during Mike Roberts time in McDonalds so maybe.
One way or another if there have to be fast food chains then this one is nicely positioned to make the supply chain a lot more ethical than the norm.
Links to more
Everyone with an interest or passion for a particular ethic around food (be it organic, fairtrade, vegetarian, whatever) is challenged with the issues that are almost inevitable when a niche business or sector gets bigger and then edges on mainstream.
One of those issues is the purchase of large and profitable independent food businesses by larger and more profitable entities with little or no core ethics.
This is more than a theoretical consideration as this study by Philip H. Howard on the US organic food sector shows.
This is a still from an 18 second animation which shows left to right the gradual absorbing of the key independent players in the sector into larger entities over 12 years 1995 to 2007.
Have a look at more detail here. For me a business absorbed into a larger company with no ethical core drops from my shopping list (Green & Black being a good example, I have no interest in supporting Kraft Foods)
This bakery in Florida had its new packaging and menus redone by Sara Nicely. From her site:
“The bakery’s interior space is inviting and warm with natural lighting and eclectic funky displays advertising baked goods.
This identity system was designed to convey the unique and handmade qualities of the bakery.”
Check out the full post here.
Thanks to @jkeyes for this one.
Thanks to @jkeyes for the tip-off. This video homage is to Four Barrel Coffee, coffee roasters in San Fran.
As with many small scale coffee roasters they work directly with the growers of their beans to ensure they build up long term relationships instead of purchasing beans from the marketplace where commodity dealers rule,