Artisan Coffee, online at Facebook

Equator Coffees is, in their words, a coffee roaster, tea purveyor and coffee farm owner offering distinctive micro-lot coffees and rare teas to fine restaurants, hotels and retailers.

They have built out a storefront within their Facebook page allowing you to complete a purchase without leaving Facebook. Does this make sense? Probably – although it was wierd for me to see the shopping area in that environment.

Should small food brands sell within Facebook? I guess it is similiar to selling your brand in a multinational retailer – some producers see that as a good thing to do and others do not. There are a lot of grey areas when you mix ideals and passions with commerce.


Hook’s Cheese Co, Wisconsin

Tony and Julie Hook have been making cheese for 35 years and it was a 15 year old cheddar that caught my eye. On that batch:

The cheese is unique because cheddar tends to turn bitter or acidic with age. Most supermarket cheddar is 1 to 3 months old.

The secret to aging cheddar successfully is starting with a good batch of cheese in the vat, Hook said. He gives a lot of the credit to the milk he uses from small dairy farms within eight miles of the Mineral Point cheese factory.

You can read more on it here.