Equator Coffees is, in their words, a coffee roaster, tea purveyor and coffee farm owner offering distinctive micro-lot coffees and rare teas to fine restaurants, hotels and retailers.
They have built out a storefront within their Facebook page allowing you to complete a purchase without leaving Facebook. Does this make sense? Probably – although it was wierd for me to see the shopping area in that environment.
Should small food brands sell within Facebook? I guess it is similiar to selling your brand in a multinational retailer – some producers see that as a good thing to do and others do not. There are a lot of grey areas when you mix ideals and passions with commerce.