Daily Archives: May 4, 2014

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May 4, 2014

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Events, Great brands and producers, Packaging

Outstanding By Design – why are attendees booking?

Couple of blog posts between now and next Saturday’s Outstanding By Design featuring people and businesses who will be there on the day. So you get a sense of what is driving them.

Conor Mulhall, General Manager, The Little Milk Company

“Irish Organic Dairy producer The Little Milk Company confirmed that they were the winner of the Best Organic Cheese award at the 2013 British Cheese awards. The results of the 20th British Cheese Awards were announced on Friday night in a big top marquee on a quintessentially English village green in the heart of Cotswolds. During the Summer months they also won a silver for their newest cheese the Organic Caerphilly and they won a Bronze and the prestigious Gold award for their Organic Mild Cheddar, Croagh Patrick.

According to the Little Milk Company General Manager Conor Mulhall they were thrilled, “We entered the Irish awards back in June and won four awards and then to come to the International awards in our first year and win 4 awards including the Gold is just amazing. It is a testament to the quality of our farms, our milk and all the hard work our farmers and excellent cheese makers have put in to get the cheese right.” The cheese is now available through Paxton and Whitfield as the Guest Cheese for September, and many others. It is also available online at their website www.thelittlemilkcompany.ie. The company are also in discussion with several other retailers with a view to getting the product available nationwide over the coming weeks.

Croagh Patrick Mild Organic Cheddar is made with the farmers own 100% certified Irish organic milk. This is made made using pasteurised milk. It is made using a traditional recipe and the cheese is then hand-wrapped in cheesecloth and hand turned in their maturing rooms. The cheese has a creamy taste, with a subtle and long lasting flavor. Other cheeses The Little Milk Company produce include: Mount Brandon Caerphilly (2 months old), Sliabh na mBan mature (aged from 9-14 months) and Sliabh na mBan vintage (aged from 14 months up). They are all high in anti-oxidants and rich in omega 3. The mature and vintage are made from raw milk. They has been very well received at tastings and they the company have received orders from France Germany, the UK and Dubai.”

Edmund Hart, Marketing Manager, GoatsBridge Trout Farm

“We have recently re-launched our shop and as part of an incentive we are looking to roll out our ‘fish Friday’ promotion where customers who come to our shop on Fridays can avail of special promotions. We are also actively looking to hold smoking workshops and cookery demonstrations throughout the year, anyone interested in booking these or simply coming down to the farm for a tour should go to www.goatsbridgetrout.ie for more info.”

Screenshot 2014-05-04 12.27.12

Helen Meade, Marketing Manager, Killowen Farm

Here at Killowen Farm yogurt we find packaging is an area of great complexity. We make everything from 125g pots right up to 10 Litre buckets for hotel and catering and we also do a greek-style yogurt range in glass jars. I suppose up until now we have been working on a “needs must” basis and figuring out our packaging on our own. This has led to a rather fragmented looking range with some labels are multi-tasking a bit too much over a wide variety of packs.
We also need to look at ingredients and labelling from a legislative perspective as there are new EU directives around this area.
We also want to tell the story of the farm and show the quality of the product better.
With all this in mind we are now looking to improve our packaging portfolio and the workshop is an excellent opportunity to get an idea of how the agency/client relationship works. It’s really good timing for us.
Our-Team-DSCF9056 Screenshot 2014-05-04 12.29.36

Paul Broderick, General Manager, Pembroke Hotel

Its not just food producers! ” I have fairly good working knowledge of branding but currently in the process of tendering for the right designer to take our branding project to the next level. After making some wrong choices in the past, I want to ensure that I have the knowledge to write an effective brief to ensure we choose the right person for the Kilkenny Pembroke Hotel.”
Screenshot 2014-05-04 12.34.39
Look forward to meeting all of those and many more on Saturday 10th at Outstanding By Design – bringing food branding and packaging design to life 🙂
Keith
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