Made for Biabeag – a side by side placing on the fridge shelf of the before and after packaging for Killowen Farm. (I cannot find a website for them, however this link (direct to pdf) gives a little more information)

This redesign was launched in April this year as far as I can tell and seems to have involved:

* Significant work on the main logo to make it much more contemporary in terms of font and colour.

* Addition of the word Farm to the logo to add to the positioning and provenance

* A black and white image of the farm (I assume) to tap into the authenticity message

* Colour ingredient shot to make visual identification clearer

On the back of the pack:

Here we have a update in the story being told to:

* Pick up the name of the family involved (the Dunnes)

* Handcrafted is new, as is the highlighting of no colours, preservatives or additives

* Carried over is the word unique and the phrase smooth, rich milk

Like the new design a lot – much more effective.

Keith