Artisan and local food packaging examples No.7

Couple of nice “Before and After” examples here from dieline

Freedom by Yello Brands

became

From the designers: “The identity is a daisy chain illustration of their process and the care they take in growing and handling ingredients to delivering great quality with the benefits of eating and feeling better.”

A great example of a product which in its previous version you would classify as a medicine – don’t purchase unless you have to – moving to a cheerful and desirable product catering for a specific consumer niche.

via Dieline

Camino by Karacters, illustrations by Chris Haughton

From the designers: “the brand idea “a joyful food revolution” captures Camino’s belief that through the joy of eating great tasting food made from quality ingredients, people will be encouraged to think differently about their food – where it came from, who made it and what’s in it.”

This idea of celebration and joyfulness comes up a lot in my work with artisan brands – connecting people with the food they eat in a way which compromises neither taste nor the process which produces the brand.

via dieline

Keith

The artisan brands featured in the SFA Small Business Awards 2011

Awards sometimes pass me by – especially with the sheer variety of them which are kicking around.

I read the Indo supplement today for the SFA awards and was impressed by the quality of the food businesses which were featured. These winners were announced at the beginning of March – I am behind on this one.

Emerging New Businesses – McEvoy Family Foods

This one is interesting because they do not have a brand of their own. Why do they feature here? Because contract manufacturers are an essential part of the infrastructure to support artisan and local food brands as they allow manufacturing to be outsourced when scale and demonstrable compliance with established standards are important. This business does soups, salads and garlic breads.

They do not have a website – this link does give more information. Jane McEvoy is in the above photo.

Food Sector – Belvelly Smokehouse

Frank Hederman runs the longest running smokehouse in Ireland and his business exports nearly 50% of what they produce. The foods they smoke are everything from butter and salt through eels, haddock and mussels with porridge oats in there too!

Nice website here.

Food Sector – Clonakilty Pudding

I know this product is well respected by those who have eaten it and they are comfortable with interesting marketing initiatives like their “Clonakilty by Candlelight” series of evenings in Dublin recently.

Colette Twomey, their MD, won the Ernst & Young Entrepreneur of the Year so she is no stranger to awards. See more on the their website.

Food Sector – Dee’s Wholefoods

In contrast to the last brand this one can actually be eaten by me :-). Deirdre Collins started this business in 2008 (and McEvoys only began in 2009 so 2 new companies in this award winning list) and she produces a range of burgers for vegetarians.

I am currently awaiting a delivery of some new products from her – she asked on Facebook for a group to help her with testing new products :-). Her website is here.

Food Sector – Glenilen Farm

Have mentioned Alan and Valarie here before (and must also say that they are a client of mine right now). This dairy business moved from farmers markets in 2002 to producing for mainstream distribution and are now exporting to the UK.

More on their nicely designed website.

Food Sector – Cashel Blue

1984 was the year in which this company was registered and now they are recognised as one of the classic Irish farmhouse cheeses. Another husband and wife business – this time Jane and Louis Grubb.

Their website is here – overdue a helping of tender loving care.

Congrats to all those businesses – awards are not the point of any of those enterprises but the recognition is nice to get and the PR always helps.

Keith


 

Foodspotting treats @ 16th March 2011

Some brands which caught my eye recently which I captured while Foodspotting.

Brodericks Handmade Caramel Slice (Website)

Brand with attitude – from the Broderick Brothers. Thats Bernie and Barry. Would be seriously disappointed if they do not exist.

Blue Haven Food Co Chocolate Chip Cookies (website)

I had come across Brodericks before but not this brand. Looking at their site they do a range of sweet and savory products. Must look some more at them 🙂

Keith

Irish Food Writers Awards 2011

These are an annual event and do not always get a lot of coverage. However their selection of artisan producers in each category of awards cannot be argued. This years branded product winners were:

Janet’s County Fayre – Beetroot Blush

I have seen these a couple of times in various deli’s and specialist retailers so must purchase some next time – chutneys and associated foods not my thing but I know someone who will appreciate this! Their website is here.

This is a Marmalade from them which I saw in the Shortis Wong Deli in Kilkenny

Flahavans

This long running business won this awards for their dedication to sourcing their oats from farmers in the local towns and villages around their mills. Their website is here.

I covered them on Biabeag previously when they were part of Waterfords Harvest festival last Autumn.

You can see full details of the awards on the Irish Food Writers site.

Keith

 

Spelt for Choice – yummy

Marion in Spelt for Choice ran a competition recently on her Facebook page and I managed to win a really packed hamper of her products.

This is the one we started with – the Oatie Mix. All organic ingredients bar the bicarb of soda.

We substituted Organic Orchard Syrup for the honey suggested and ended up with really good oat flapjacks 🙂

Keep an eye out for this brand – especially if you know someone who needs wheat alternatives in their diets.

Keith

Sources of artisan food brand news

I am slowly building up a list of food blogs on the internet which cover artisan and local food brands. Here are some of those – if you have any suggestions would be great to get them from you.

http://nuttyfig.com/ – the blog of Susie Wyshak who offers marketing services to artisan food producers in California

http://www.corkbilly.com/ – Billy Lyons enjoys good local food and shares his finds here

http://somesaycocoa.wordpress.com/ – Gillian O’Leary comments on chocolate. And not Dairy Milk

UPDATE:

http://foodcurated.com/ – one of the best video blogs around and right on topic for me

http://caveagedblog.wordpress.com – An exploration of everything there is to know about cheese

http://www.cupcakestakethecake.blogspot.com – All Cupcakes, all the time!

It’s a short list, hoping to make it longer 🙂

Keith

Chocolate Garden, Wicklow

A series of posts coming up which feed off (ouch) the local and artisan food brands from my Foodspotting activities.

Chocolate Garden

This is a long established brand which is run by a husband and wife team (Mary and Jim Healy) whom I did a small amount of work with a couple of years ago. Since then they have moved to a purpose built premises in Carlow and taken over Tipperary IceCream. The brand evolution looks like it is starting to settle down to a more uniform presentation of their logo and packaging which is great.

They also run chocolate workshops with 2 coming up soon:

Tuesday 4th January – 2pm
Friday 7th January – 2pm

Check out the details here.

You can see a more complete range of their products in this photo:

Keith

Doodle Bread, Northern Ireland

Interesting one this – a bread making kit with some great branding wrapped around it. They have also strongly built in community on the site – inviting photo’s of creations and featuring them.

A slight diversion from my usual posts this one carries a “foc” label – Rose Kane, the founder of Doodle Bread sent me a kit for free (via foodfight.ie I believe) . No obligations attached – however I really liked the approach and happy to share it here.

This is what came in the kit – mix for two loaves and reusable pieces for future baking.

This is what came out the other end after some serious mixing and kneading.

Tasty bread, healthy ingredients and fun to make with your kids :-). UPDATE – forgot to mention that you can buy the kits directly from her site – online store linked here.

I do have a memory of reading that the mix is from a manufacturer in the South (ROI) but cannot see a reference online to that – if anyone knows can you leave a comment?

Keith

Donegal Artisan Food Producers

Thanks to Jenni Timony for bring these to my attention. One I knew about (Donegal Rapeseed Oil) but the others were new to me.

Donegal RapeSeed Oil Company

With both Twitter and Facebook accounts these are actively working the social media scene. Rapeseed is a great product – bringing the health benefits of Omega 3 combined with Irish production. Their website is here.

Filligans Marinades and Salad Dressings

From Jenni “They do gorgeous marinades and salad dressings and supply the Aroma Cafe in Donegal Town” They do have a website – http://filligans.com – however it is only a single page and contains no decent images of their products.

Please, please do your brand justice with a decent web presence. And some good visuals – really helps to get the word out!

Found the above image on Irish Gourmet where you can purchase it online.

Quality Sea Veg

Based in Cloughglass, Burton Port, Co. Donegal they process a variety of edible seaweeds from dulse bites and caragheen moss to sea spagetti and kelp. Their website is a .co.uk – http://www.seaveg.co.uk

 

Keith

 

 

 

Tipperary Food Producer Evening – extended coverage

This blogpost is a collaboration inspired by collaborators – put together by Paul O’Mahony it was written by a number of foodie bloggers/twitterers (of whom I was one) who were invilted to this event and is being published across each of our blogs.

UPDATE 28 Nov ’10 – have edited this down as you can see the full post here. Do take the time to read the full post from each of the contributors.

Keith

Tipperary Food Producers produced an exciting event that showcased their work in Clonmel Park Hotel on Wednesday 10 November 2010. A panel of social media users was specially invited to do their best – communicate with the wider world via Facebook, Twitter, YouTube, blogs – the new media…Afterwards the Twitter Panel collaborated to publish this blogpost.

We hope you love it & the great work of the Tipperary Food Producers Network.

_____________________________________________________

Pat Whelan, “Pat Whelan Butcher” says

A Taste of Good Food


For anyone interested in local food, the Clonmel Park Hotel was the place to be last Wednesday night for the Tipperary Food Producers Christmas Extravaganza. It turned out to be a fun evening with things to taste, things to eat and plenty of artisan products to buy.

The food demonstration went really well with Bord Bia’s Sile Kelly rustling up tasty and quick family meals that anyone could conjure over Christmas without having to spend hours in the kitchen. Bord Bia is very aware of the budgetary implications for everyone these days and so it was no surprise that all the dishes prepared were very economical.

Sarah Baker from Cloughjordan Cookery School was a huge hit when she prepared a fantastic black pudding and bacon salad that could be used as a starter or a main course. Obviously all the ingredients were local; Inch House black pudding and Crowe’s farm bacon.

For me one of the highlights of the evening was the presence of Jane Boyce, Master of Wine.

Thanks to Gary Gubbins of Red Nose Wine there was huge added value to the evening as Jane matched each dish prepared with an appropriate wine….

Whether you were at the event or not, Gary Gubbins of Red Nose Wines in Clonmel would be very helpful if you need advice.

……

Finally the icing on the cake for me came with a delightful footnote from Bord Bia’s Sile Kelly. Just fresh from the highly regarded Listowel Food Fest, to my delight Sile announced that my book, “An Irish Butcher Shop, had won second prize at the event for food writing. I was absolutely thrilled and even more delighted when I found out that I was only beaten by Darina Allen’s latest offering “Forgotten Food“. To be in the company of such esteemed cook book royalty makes for a very nice feeling indeed. All in all it was a great Tipperary food week. I welcome your feedback to pat@jwb.ie

____________________________________________________________

Yvonne Carty, Hey Pesto, says…

Twitter Power!

I may have been labelled a ’social media whore’ by certain people, but I will admit that while I wholeheartedly embrace Facebook I lingered in the ‘tweetlight’ for a long time. But no longer. I am now a fully paid member of the Twitter community – I have made new friends; sourced suppliers: attended ‘twinnerparties’: participated in cookalongs and even lost weight on a ‘twiet’!

And all this must not have gone unnoticed as recently I was invited to take part in Ireland’s first Food Twitter Panel by the powerhouse that is Pat Whelan.

Oh and I also learned about Audioboo – to be further investigated

Tweeting away

We were matched in our efforts by the TY students on #foodconnect program who are spending time with the various producers learning where and how the food is produced.

And then all of a sudden it was over! 400 people came to the event and between the panel I imagine at least 4,000 attended it virtually.

My only complaint – I never got to see, never mind taste, the dessert canapés!

If you haven’t entered the Twitterverse – do!

___________________________________________________________________________

Keith Bohanna of BiaBeag.com says

I love artisan food producers and am very happy to share that passion with anyone who will listen over on www.biabeag.com. On my recent outing to the brilliant night organised by Tipperary Food Producers I decided to take a back seat and (for my first time) shoot some short video interviews with a couple of the producers and with Gary Gubbins, one of the active members of the group.

Thanks to each of them for being so facilitating.

____________________________________________

Caroline, Bibliocook: All About Food says …

Local food: Tipperary Food Producers

It was all about buying local at last night’s Tipperary Food Producers Cookery Extravaganza in Clonmel. Tipperary produce – local cheese, preserves, meat and fruit – was used for the elegant nibbles on offer at the start of the night, during the cookery demonstrations and for the rapidly hoovered up deserts which finished off the evening.

…..

Well done to the Tipperary Food Producers Network for putting such a great event together and thanks to Pat Whelan (check out his book here) at James Whelan Butchers for the invitation to participate.

Buy local? With food this good, the only question is why wouldn’t you

____________________________________________________

Gary Gubbins, RedNoseWines says…

Oh what a night!

What a night was had on November 10th in the Clonmel Park Hotel. Nearly 500 food ( and wine ) lovers descended on Tipperary in a great show of support for local food and local business. Myself and Con Traas of the Apple Farm could not pour the wine and juices quickly enough as the crowds were three deep at the bar.

……

The Tipperary Food Producers were genuinely humbled by the support from the public and we hope to build and improve on this going forward. Thanks to the Bloggers and Twitterati for their hard work.

_______________________________________________

Susan Clooney writes…

Christmas Cookery Extravaganza

On the 10th of November last the Tipperary Food Producers’ Network, in association with An Bord Bia, provided an evening of artisan food displays, tastings and cookery demonstrations at the Clonmel Park Hotel. I was lucky enough to receive an invitation to form a Twitter panel with several others on the evening, an offer I couldn’t resist having a genuine interest in local products, especially those of the edible variety.

Pat Whelan (of James Whelan Butchers in Clonmel), the Chairman of the Tipperary Food Producers’ Network, spoke about the Food Connect programme that links transition year students in eleven schools across North and South Tipperary with food producers in the community. Some of the students, many of whom tweeted from the hotel that evening, were followed by RTE’s ‘Ear to the Ground’ for the week, as they worked with various producers and gained a valuable insight into business operations. Ear to the Ground also filmed the Cookery Extravaganza and we can look forward to seeing coverage on our screens very soon.

When the cookery demonstrations were over people mingled in the foyer enjoying canapés and wine, all provided by the Tipperary Food Producers’ Network. The feedback to the event was similar from everyone. They’d enjoyed the evening, were armed with recipe ideas and booklets for Christmas, and were more aware of the excellent choice in good, fresh, wholesome produce available on their own doorstep. For more information on Tipperary Food Producers, what they do, and other events, just log onto: http://www.tipperaryfoodproducers.com/

_________________________________________________

Derry O’Donnell, publisher of Life & Fitness says…

It’s not often that you have something to look forward to in November. Generally it’s batten down the hatches and hold tight for Christmas. However, this year was different. Last Wednesday, 10th November, The Tipperary Food Producers held a Christmas Cooking Extravaganza in The Clonmel Park Hotel, Clonmel. The weeks leading up to it were filled with anticipation. I was receiving press releases about the event and Twitter was alive with talk amongst foodies and folk living in Tipperary.

About a week or so before the night I received an invite from Pat Whelan of James Whelan Butchers to participate in a Twitter Panel whose job it was to tweet about the event on the night. Wow, I thought to myself, generally twitter distracts me from my job. At this, tweeting IS my job.

I was speaking to Mags Bergin of Mags Home Baking when it transpired that we have spoken on the phone several times over the years but had never met before. This was due to her husband Pat, who runs a successful picture framing business in Nenagh. A slice of her bread with some Cooleeney cheese is simply divine.

It was truly wonderful to be part of such a positive night. A dark November night that brought a capacity crowd of around 500 people to celebrate what Tipperary has to offer.

_______________________________________________

Mag Kirwan (@goatsbridge) says…

I spent an absolutely fantastic evening g at the Food Extravaganza in Clonmel last week. As you can see from the panel (photo above) I was in very good company indeed.

The idea was very novel and I think it was a great way to communicate to the outside world the great work being done in Tipperary to promote the local artisan food movement.

From my point of view I think it was a good opportunity to meet some of the food producers I have learned to admire over the last few years and I also think it is very important to share ideas and hopefully work closely with them in the future.

Hats off to all involved but make no mistake we in Kilkenny will be back next year for the all-Ireland hurling final. They have started on their diet of trout already!!

_____________________________________

Michael Clarke, ClonmelInfo, says …

Christmas Cookery Extravaganza 2010

I have just attended the Christmas Food Extravaganza at the Clonmel Park Hotel and I must say it was a pleasure to be there.

As we entered the Hotel the crowd of people, I believe 500 in total were sampling various foods and drinks from the Tipperary Food Producers Stalls

Overall the night was fantastic, it is great to see such variety of food and more to the point sourced right here in Tipperary. The quality of cooking was, let just say mouthwatering and leave it at that.

Congratulations to Pat Whelan and all at Tipperary Food Producers for organising the event, may it be the first of many.

And to my fellow tweeters well done on a good nights tweeting @ #tippfood

@Bibliocook @Derryo @brianpcleary @Queenofpots @keithbohanna @goatsbridge @omaniblog @anygivenfood @rogeroverall

_______________________________________

Roger Overall writes…

There I was, sitting at the back of a hall filled with 500 people, mostly housewives it seemed to me, watching cookery demonstrations at the “Food Extravaganza” organized by the Tipperary Food Producers Network. I was in one of the special seats, those reserved for the select few: the twitterati who had been invited to tweet live from the event.

What on Earth was I doing there?

Why would I travel over an hour on a wet Tuesday evening to tweet for several hours about a food event in Clonmel without any obvious compensation? Sure, it was an ego-massage to be invited, but did I seriously have nothing better to do with my evening than bother my twitter followers with a string of tweets about a food event?

Why indeed?

The short answer is: relationships.

….

Additional benefits? It flushed out the foodies among my own followers on Twitter, providing us with yet another basis on which to deepen our relationships. And I met a whole new group of interesting tweeters to follow.

Besides, there was some very tasty food on offer.

_______________________________________

Paul O’Mahony (@omaniblog) MarketingWriteNow says…

It was a flattering surprise to get an invite from Pat Whelan. I hadn’t a clue who he was, his business, reputation, connections… anything. But the fact that a stranger took the trouble to invite me to an intriguing event in Clonmel whetted my appitite.

The thing that turned me on most of all was the link between food producers of Tipperary & the coming generation. Young people learning about food production, food presentation & the marketing of Tipperary thru new media was the clincher for me.

It pushed all my buttons.

I did all due diligence: found out lots about the butcher-on-line. It was great that I already knew Susan Cloonan (@queenofpots). But it was wonderful to find myself in the companyof so many new people who are so active on social media.

Yes – the heroes of the event were Tipperary Food Producers Network. The buzz they attracted was marvellous. But without the connection to the Transition Year students from St Joseph’s College (@st_joes_college) I wouldn’t have been half as excited.

..

AudioBoo recorded after the event:

18 November – Reflections from Cork on the process of putting a collaboration together