Wonder would this be viable in Ireland? Next Big Small Brand contest

Liking this a lot. Came across it via a link from Liza de Guia’s post in the Huffington Post (I was picked up via an automated twitter search box as far as I can tell).

I already follow Liza because of her brilliant Food Curated video series and she has done the clips for the second annual Next Big Small Brand content which is coming up in Brooklyn Brewery on the 12th January. I now have a 2012 goal – get to the 3rd one.

What does it do: “offers enterprising individuals who show great culinary promise a chance to win all the ingredients needed to launch their brand into food superstardom.”

It is run by the Rooster Design Group and offers brand, marketing, PR and advertising prizes for the winner. Eric Child from www.kombuchabrooklyn.com was the winner in 2009.

Keith

Slight diversion – a guide to How to Find Real Food at the Supermarket

This is not an artisan food brand. But it is funny, and more or less on topic. In any space where passions run high (and they do in the artisan/local/real food debate) you have to pull back and have a laugh every so often πŸ™‚

This is via a Huffington Post article by Darya Pino (her twitter account here) – thanks for sharing it Darya πŸ™‚

keith

Artisan and Local Food Brands – Irish Media Watch No.1

Sunday Business Post 9th Jan – Chocolate Garden

A piece on the Carlow based Chocolate and Ice Cream brand which used the pop-up (ie temporary) shop concept successfully in two different locations before Christmas.

The above photo is one I took of their Kilkenny location for foodspotting, the second location was in Clearys in Dublin.

UPDATE: Sunday Business Post 9th Jan – Aine Hand Made Chocolate

Missed this one earlier – nestled into the Bizesize page of the Magazine was a piece on Anne Rudden’s Cavan based chocolate brand.

A timely reminder – because I enjoyed a surprisingly tasty Seville Orange bar from this range over Christmas. Surprising because I had managed to associate the brand with a sugar free range which I saw from them early on and had since then never bothered to try one. The Seville Orange is from the new range they launched Sept last year and you should absolutely try them for yourself.

Some of her chocolates are available online from her website – www.chocolates.ie

Irish Times Saturday 8th Jan – Petite Treats

A shout out in the Whats Hot listing for makers of vegan cupcakes – www.petitetreats.ie

They deliver their cupcakes – and a range of Muffins, Brownies and Wedding Cakes too. Beyond the limited vegan market in Ireland these will also appeal to anyone caring about “Dairy/lactose-free, Egg-free, Cholesterol-free, very low in saturated fat, sweetened with unrefined sugar andΒ  maple syrup and made with non-hydrogenated oils”

Twitter and Facebook links for them.

Irish Times Saturday 8th Jan – Gold EV Olive Oil

A product produced in such a small scale that I cannot find a photo of it. Or a website for it or the health food store which makes it! The owners of Greystones based Natures Gold hand harvest olives in Catalonia and sell the resulting oil in their shop. Has to be gorgeous.

I will work on extending this in future – I need to monitor the websites of the Irish newspspers and also bring in the Irish blogs.

Keith

Artisan and local food packaging examples No.2

Joss Vodka

Glamorous, stylish, fashionable, relaxed. And award-winning (2010 San Francisco World Spirits Awards Double Gold Medal)

Check out the blog post from the designers. The vodka comes from SΓ²las Distillery, an American craft distillery located in La Vista, Nebraska. Not sure where the name comes from but there is a Brian Magee mentioned as a co-founder.

via ffffound

Brie by Laura Berglund

A student concept from Laura Berglund which is an unusual and striking label design for a brie cheese – showing how the nutritional information can be accomodated front of pack without taking away from the design.

via lovelypackage.com

Made with Joy Lassi

A strong Indian influence which has a colourful impact.

The website for the brand is here.

via TheDieLine

Olive Oil by Alexandr Chernov

Does this work? I’m not sure – the font is relatively unreadable so it would defeat a quick scan in a store. But it does differentiate – and for artisan/local food brands that is important.

via LovelyPackage

Honey & Mackie’s Icecream Shop

Modern, authentic & kid fun. You can bet the designers in Wink must have enjoyed working on this.

via TheDieLine

 

Keith

 

 

 

 

BBC 2010 Food and Farming Awards

The BBC Food program is one of the few podcasts I listen to regularly and a recent piece on these Awards caught my attention. It focused on a new category for drinks (everything from smoothies and juices to beers and spirits) and featured interviews with the 3 shortlisted businesses.

The following are the 2 relevant winners from the awards (by relevant I mean food brands as opposed to restaurants etc). You can see the full listing here.

Best Food Producer: Alex Gooch Organics

“Over the next eight hours, with the World Service for company, Gooch, 28, makes his slow-fermented loaves β€” the ryes and sourdoughs, fruit and olive breads, focaccia and ciabatta β€” all with their own live yeast cultures, which bubble and burp away like small volcanoes, scenting the air with beery warmth. The different cultures not only leaven the breads but create their distinctive characteristics.”

Extract from www.timesonline.co.uk/tol/life_and_style/food_and_drink/real_food/article7137125.ece

Best Drinks Producer: Wye Valley Brewery

“Wye Valley Brewery is a family-run business dedicated to brewing the best cask-conditioned beer possible and championing pubs as important parts of local communities. We use only the finest quality raw materials – sourced locally wherever possible – and are proud to be recognised as the leading cask ale brewery in the county.”

Extract from their website www.wyevalleybrewery.co.uk/brewery/index.html

keith

Irish Food Producers & Social Media: Tastefully Yours

Have just done an Irish FoodBase entry for this Waterford based brand (on the back of their Bridgestone Megabites award) and came across this on their Facebook page:

“We need a little help from our friends. We are in the process of creating a brand logo and new labels for our products. There are five different designs to choose from or we can pick individual components from any of them and come up with a final one. We would appreciate your comments.”

There were 7 comments left with some good informed assistance and they did appear to go with the overall opinions expressed for a clear favorite (which was the one in the top left).

Good simple use of Facebook to help crowdsource a decision.

Keith

The Megabytes Awards 2010 from Sally and John McKenna

Calling out the best is one of the stepping stones to improving standards and The Bridgestone Guide is a veteran in the support of good, local Irish food.

On 30th Dec they posted up their 2010 awards and they are extracted below:

Artisan of the Year: Anna Leveque, Triskel Farmhouse Cheeses, Portlaw, County Waterford

Restaurant of the Year: Harry’s Bar & Restaurant, Bridgend, Inishowen, County Donegal

Chef of the Year: Mickael Viljanen, Gregn’s Castle, County Clare

Inspiration of the year: Michael Kelly, GIY Ireland

Man of the Year: Jack McCarthy, McCarthy’s Butchers, Kanturk, County Cork

Farmer of the Year: Jimmy & Bernadine Mulhall, Coolanowle Farm, County Laois

Retailer of the Year: Ardkeen Stores, Waterford

New Food Award of the Year: Highbank Orchard Syrup, Cuffesgrange, County Kilkenny

Newcomer of the Year: Tastefully Yours, Dunhill, County Waterford (Update – have done an Irish FoodBase entry for them – http://irishfoodbase.com/tastefully-yours/)

Food County of the Year: County Kilkenny (some relevant links: www.savourkilkenny.com, www.trailkilkenny.ie/food-trail/)

Megabytes 2011 Award: Clanwood Farm, County Offaly

Megabytes Achievement Award: Field’s Supermarket, Skibbereen, West Cork

Some of those I am familiar with, others are new to me.

Very happy to have played a part in the foodcamp which is referred to as part of the Kilkenny award and fully determined (along with a host of others) to continue to encourage the spread of artisan, local and small scale food production and consumtion in Kilkenny.

Keith

Irish Food Producers & Social Media: Brownes Soups

Came across this today – in November Sarah Browne from Brownes Soups used a combination of her Facebook Page (with 329 fans at the time of writing) and Surveymonkey to do her first online survey. It is still up here: http://www.surveymonkey.com/s/KSZ8FFX.

She was offering a draw for some of their sauces (pictured below) as an incentive – nice idea.

In a post on the page today (29th Dec) Sarah said she had a great response to the survey. On the back of her first appearance on youtube after the Clonmel Food Producers event great to see her extending her use of the tools available to her.

Keith

Artisan and local food packaging examples

First two from Scandanavia and Dieline.

The first is a humorous take on Santa at Christmas – used by a Swedish micro-brewery near Stockholm. Can imagine these being strong on the shelf edge.

via Dieline

The second is a range of gingerbread and the brief was for packaging for the best gingerbread in Finland in time for Christmas 2010. Very contemporary.

via Dieline

The next two are student concepts and come from the Lovely Package blog.

This one is from MartΓ­n Azambuja in Uruguay. β€œThe project was to design new packaging of flour for people who like cooking. I decided to use two colours and a reticle picture.”

Strikingly different from the flour packaging which I am familiar with here in Ireland.

via Lovely Package

The second is from Thorleifur Gunnar GΓ­slason in Iceland – more accurately he is credited but the work is from a group of 3 students. Again for a micro brewery the brief: “The concept is a simple one. One beer, 10 different bottle designs by 10 different designers. The design would be changed annually. The design could be put on beer glasses as well. The design is limited to black graphics on a 33cl glass bottle.”

You can see see 3 of the designs below. All 10 on the blog post linked underneath.

via Lovely Package.

keith

 

Chocolate Garden, Wicklow

A series of posts coming up which feed off (ouch) the local and artisan food brands from my Foodspotting activities.

Chocolate Garden

This is a long established brand which is run by a husband and wife team (Mary and Jim Healy) whom I did a small amount of work with a couple of years ago. Since then they have moved to a purpose built premises in Carlow and taken over Tipperary IceCream. The brand evolution looks like it is starting to settle down to a more uniform presentation of their logo and packaging which is great.

They also run chocolate workshops with 2 coming up soon:

Tuesday 4th January – 2pm
Friday 7th January – 2pm

Check out the details here.

You can see a more complete range of their products in this photo:

Keith